5 tips to increase sales at your hair salon reception

When you think of someone who works at the front desk of a hair salon, you probably think of someone who spends most of their time greeting clients, keeping track of the schedule and appointments, and keeping the office clean. He also greets people when they come in and gives them coffee. Even though these are his usual tasks, we have 5 ideas to help your hairdresser's front desk make more sales.

Make new clients feel comfortable in your salon

In addition to keeping things in order and scheduling hair appointments, your receptionist is a key part of selling more products and services to clients from when they walk in the door until they leave.

Yes, most people on the work team do everything they can to serve customers well. Still, they might not always remember that customers who call the hairdresser need more proof that your business is right for them. The client calls to make an appointment and learn more about the salon or its services. But most of the time, hair salon receptionists only care about filling in the gaps in the schedule. If the client isn't sure that he will get the service he wants, he might say, "I'll call back another day to make the appointment," which will never happen, or, even worse, they might make an appointment out of shame, even though they know they won't show up.

So, your receptionist must know how to tell customers who call on the phone that your salon is the best place to make an appointment. Then, teach your employees how to do it well by recommending specific services so that customers can feel confident that they are making an appointment at a place where they will feel comfortable.

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Presents the benefits of treatments and products adequately

"The treatment makes hair grow back, fixes broken hair follicles, gets rid of wrinkles, etc." If your receptionist advertises your products and services this way, you must think he is doing it right. But is that enough for a customer to buy your products or services? No, unfortunately, because if other hairdressers advertise their services in the same way, the price will be the deciding factor for the client. So, we suggest listing all the good things about each product or service.

Make a list of what each service does for you and give it to your receptionist. Ensure to include a strong reason customers should buy your products or services instead of your competitors.

Here are some ideas for what to put on the list:

How does a service or product stand out? Mention the product parts, the tools or machines used to do a certain service, and anything else that makes your hairdresser's service special. Some of your customers may already be familiar with a part of one of your products because they have used it at home. So, train your receptionist to explain why it has it and why your product is the best choice.

How does it work? How does the treatment make you feel? Tell your clients what they can expect from your treatments immediately after the first session and how they will get the best results after several sessions.

How will the treatment change the way you live your life? Talk about the great things that your treatments do for people. For example, if your treatment removes dark circles, don't forget to tell your client that they'll save money or time on concealers. This sounds better than the usual "refreshes the skin and makes you look younger." The more you tell the client how your treatments will help them, the more likely they will agree with you.

Properly advise customers who ask for services

People who work as receptionists in hair salons are often busy and have to do more than one thing at once. They have to take payments from customers, show off some products, and welcome first-time customers, all while a client on the phone asks, "What service do you recommend to make hair thicker?" In this case, it's unsurprising that the receptionist isn't ready to give the customer useful information. The customer may get upset if she doesn't get the answer she was hoping for.

Investing in a hair salon business plan management program is a great way to make your receptionist's job easier because it will help her keep track of appointments, payments, and other daily tasks. But when it comes to customer service, it's very important to teach your receptionist how to talk to customers over the phone and answer their questions correctly. For example, a good answer to a customer's question might be, "Do you have something specific in mind, or can I help?" Then your receptionist can tell you about a specific treatment: "Yes, we have the perfect treatment to make your hair feel and look better." Knowing what the customer wants gives you a perfect chance to sell a certain product or treatment. For example, you could tell the receptionist, "When it comes to revitalizing hair, our stylists usually recommend the X treatment, which is safe, effective, and reasonably priced. However, I think it would be better if you came in for a free consultation so that one of our stylists could give you a more specific suggestion."

Conversations like this with customers improve customer service and help spread the word about treatments that might not be as well known. But it's not good for businesses to force the conversation to last longer than it needs to when a client asks specific questions or wants to make an appointment for basic treatment.