WHAT IS PROTECTIVE PACKAGING, AND WHY IS IT NEEDED?

PROTECTIVE PACKAGING


What is the protective packaging? In a broad sense, this is one or more means (materials) for protecting both the product itself and the environment from negative mutual influence and losses and simplifying the storage, transportation (transportation), and sale of specific products. An integral part of the protective packaging is a container, usually containing fewer bulky products. There are many types of it: boxes, bags, boxes, cans, others.

Every customer knows what protective packaging is for. The main thing is to conveniently and safely carry or transport products. Its second purpose is protection from ultraviolet radiation, moisture, and other aggressive factors. Thirdly, to present the goods in a favorable light to sellers. However, this is not a complete list of the main properties or tasks that the protective packaging material solves. Therefore, let us attempt a more detailed understanding of this.

FUNCTIONS OF PROTECTIVE PACKAGING MATERIALS

The purpose of the package is determined by the functions for which it is intended:

  • Transport - optimization of the convenience of transportation (carrying) of various goods by specific modes of transport.
  • Protective - protection of products for a certain period under specific conditions from damage under the influence of aggressive environmental factors and vice versa.
  • Ecological - protection of nature from the harmful effects of a large number of poorly decomposing protective packaging materials by reducing the time for their assimilation (assimilation) by the environment.
  • Informational - providing data on the characteristics and properties of the product to facilitate the buyer's choice. In addition to the mandatory information, advertising, decoration, etc., are allowed.
  • Operational - ease of handling when sorting, storing, and selling. User-friendliness.
  • Marketing - ensuring the impact on sales through an attractive design, convenient form, high-quality printing, bright logos, and other advertising techniques.

Along with the main ones, there are also additional protective packaging functions. Among them is dosing, which allows you to determine the required or optimal amount of the product.

PRO TIP: If you want to get best protective packaging all over the UK, then we recommend you to buy it from Britwrap.

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