What is the Role of Social Media in Digital Marketing?

Digital marketing services


Social media, which connects people worldwide and enables them to communicate, is also the most effective marketing tool that enables brands to open up to the global. However, before moving on to the importance of social media in digital marketing, it is necessary to consider the concepts of digital marketing and social media marketing.

What is Digital Marketing?

Digital marketing services offers mutual interaction in an interactive environment compared to traditional marketing activities for internet users through digital products and services. SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, email marketing, mobile marketing, display advertising marketing, and social media marketing methods are included in digital marketing.

What is Social Media Marketing?

Social media marketing; promotion, marketing, and sales activities of brands' products, services, and services through social media platforms and websites. As of 2022, internet users worldwide exceeded 4.2 billion, while social media users reached approximately 3.2 billion. The average internet user spends at least 2 hours on social media platforms daily. In Turkey, this figure can go up to 7 hours. As such, brands are focusing their marketing activities on social media platforms.

Brand's Digital Voice: Social Media

According to astrophysicists, 96% of the universe lies outside our observable area. According to a study conducted in England, brands are also 96% invisible online. 96% of social media users who talk about brands do not follow brands' accounts, 96% of trending topics on social media do not include brands, and 96% of brands respond too late to questions that have their accounts tagged. To make the brand presence known and permanent in the digital universe, to strengthen consumer loyalty by creating an environment of trust with the target audience.

For this reason, it is necessary to concentrate digital marketing activities on social media. Realizing social media's power, world-famous brands collaborate with influencers, considered the internet's experts, to achieve incredible success. Brands that present their content using sensory branding techniques on social media while performing viral advertising with the effect of WOMM (Word of Mouth Marketing) provide organic growth and make their voices heard by large audiences.  

Social Media for Brands with Statistics

The biggest reason social media is more involved in the digital marketing activities of brands is that it can be measured more clearly. Therefore, brands that build their digital marketing strategies on social media by advancing data achieve greater success than their competitors. The latest statistics on social media marketing as of 2022 prove this.

  • 77% of B2C businesses have customers from Facebook.
  • While LinkedIn brings 43 % of customers to businesses, Twitter provides 37 % of customers.
  • 50% of travel brands receive their reservations directly from social media.
  • With social media, brands can increase their visibility by 91%.
  • 71% of consumers who get efficient customer service by communicating with the brand through social media are more inclined to share their experiences with their environment.
  • 33% of consumers prefer social media channels over the phone to communicate with brands.
  • Only 2% of website visitors go to the basket on their first visit. With Facebook retargeting ads, it is seen that 98% of internet users perform their purchasing behavior.

Advantages of Social Media for Brands

Benefiting from the power of social media in their digital marketing activities, brands gain superiority over their competitors and offer convenience to consumers. Consumers can reach brands faster, find products that meet their needs more easily and get instant answers to their problems, which positively strengthens their brand perceptions. So how can brands benefit from social media in their digital marketing activities?

  • You can increase your brand awareness by announcing your brand's voice to wider audiences.
  • Compared to traditional methods, social media marketing has lower costs. It also saves time by enabling you to make plans with digital tools.
  • It strengthens your interaction by enabling you to establish two-way communication with your target audience.
  • Your presence on social media strengthens consumer loyalty by making your brand accessible to your target audience.
  • Brands that respond to consumers with sincere language on social media establish healthier customer relationships.
  • Brands actively involved in social media gain an advantage of market awareness by gaining first-hand insight into their consumers' interests and needs.
  • Brands that share their website content through social media channels increase site traffic and strengthen mutual communication by offering users the opportunity to comment.
  • It is not enough to regularly update the website content and optimize it according to the latest algorithms. Social media shares increase visibility in search engines by contributing to SEO work.
  • The fact that consumers can reach businesses whenever they want strengthens the brand value by enabling them to establish a sincere relationship with the brand.
  • Make your brand accessible using social media effectively in your digital marketing strategies. While gaining a place in the minds of your target audience with the brand persona you create, at the same time, offer value and aim to make their life easier.

PRO TIP: We recommend you to get in touch with internet marketing agency like MavenUp Creatives to get best digital marketing services all over the USA.

Comments

Post a Comment

Popular posts from this blog

PPC or pay per click: what it is examples

Image
Most online advertising campaigns, like Google ads, are based on PPC, which stands for "pay-per-click." This model was a real game-changer for advertisers, who had to "shoot in the dark" before putting money into campaigns whose results they couldn't be sure of. In short, PPC is one of the most important ideas you need to know about digital marketing. But do you know what it is made of, its benefits, and how to use it? Let's see it! What is PPC? PPC, which stands for "pay-per-click," is a model for online advertising in which the advertiser pays a set amount or an auction-determined amount. Every time a user clicks on one of their ads to go to their website. A pay-per-click campaign tries to "buy visits" to a certain website, usually to get users to do something specific (register or buy a product, for example). Even though pay-per-click (PPC) is a very common choice, it is not the only way to pay for online campaigns. So, it shou...
Read more

Services related to web design

Image
The process of developing a website is quite involved. It is not sufficient to design attractive web pages; rather, it is necessary to design web pages that are quick, user-friendly, easy to find, communicative, attract and retain visitors, and, most importantly, meet your company's goals. To succeed in your digital marketing strategy, you must use a good web design service. On the other hand, a poor web design will destroy your credibility. Our advantage: custom web design Every business, every endeavor, and every endeavoring project has its individual qualities. Throughout the more than 19 years that MavenUp Creatives has been in business, we have consistently developed all of our web design services in a one-of-a-kind and distinctive way. We place a particular emphasis on gathering the requirements and needs of our customers. We use our very own high-performance management system, which gives us peace of mind and is specifically designed with search engine optimization in...
Read more

5 tips to increase sales at your hair salon reception

Image
When you think of someone who works at the front desk of a hair salon, you probably think of someone who spends most of their time greeting clients, keeping track of the schedule and appointments, and keeping the office clean. He also greets people when they come in and gives them coffee. Even though these are his usual tasks, we have 5 ideas to help your hairdresser's front desk make more sales. Make new clients feel comfortable in your salon In addition to keeping things in order and scheduling hair appointments, your receptionist is a key part of selling more products and services to clients from when they walk in the door until they leave. Yes, most people on the work team do everything they can to serve customers well. Still, they might not always remember that customers who call the hairdresser need more proof that your business is right for them. The client calls to make an appointment and learn more about the salon or its services. But most of the time, hair salon rec...
Read more